| Category | Shares Offered | Lots | Amount (₹) |
|---|---|---|---|
| QIB (Qualified Institutional) | Not less than 75% of the Issue | — | ₹— |
| NII / HNI (Non-Institutional) | Not more than 15% of the Issue | 14 | ₹2,09,300 |
| Retail (Individual) | Not more than 10% of the Issue | 1 | ₹14,950 |
| Fresh Issue | 1,18,26,086 shares (agg. up to ₹680 Cr) | — | ₹— |
| Investor Type | Lots | Shares | Amount (₹) |
|---|---|---|---|
| Retail (Min 1 Lot) | 1 | 26 | ₹14,950 |
| HNI — sHNI | 14 | 364 | ₹2,09,300 |
| HNI — bHNI | 67 | 1,742 | ₹10,01,650 |
| Metric | QIB | NII | Retail | Total |
|---|---|---|---|---|
| Shares | Not less than 75% of the Issue | Not more than 15% of the Issue | Not more than 10% of the Issue | - |
Amount in ₹ Crore
| Metric | 31 Mar 2026 | 31 Mar 2025 | 31 Mar 2024 |
|---|---|---|---|
| Revenue | 567 | 494 | 510 |
| PAT | -285 | -188 | -47 |
| EBITDA | 30 | 41 | 31 |
| Net Worth | -52 | 117 | 39 |
| Total Assets | 829 | 497 | 458 |
| Reserves | -116 | 118 | 39 |
| Borrowings | 371 | 112 | 116 |
Incorporated in August 2015, Purple Style Labs Limited is a multi-brand luxury omni-channel fashion platform operating under Pernia’s Pop-Up Shop (PPUS), offering a curated portfolio of luxury fashion products across womenswear, menswear, jewellery, accessories and kidswear, with a focus on wedding and occasion wear. The Company sources products from 1,109 active designer brands as of March 31, 2026, including Seema Gujral, Anushree Reddy, Amit Aggarwal and Rohit Gandhi & Rahul Khanna.
The Company operates through an omni-channel business model comprising Experience Centers, its website, mobile application, telephonic and digital sales channels, events and exhibitions. As of March 31, 2026, it had 14 Experience Centers globally, including 12 in India and one each in London and New York. During Fiscal 2024–2026, the Company served more than 200,000 unique customers, while in Fiscal 2026 it recorded ₹7,215.62 million in Total PPUS GMV and an average order value of ₹75,504.88.
The Company has established a strong international presence, serving customers across India, the US, UK, Middle East, Australia and other markets. Its platform provides customers access to curated Indian luxury fashion while enabling designer brands to reach a wider domestic and global customer base without establishing their own retail and distribution networks. The Company is led by Abhishek Agarwal, Promoter, Whole-Time Director and CEO, supported by an experienced management team and Board with expertise across retail, sales, marketing, product management, consultancy and finance. As of March 31, 2026, the Company had 1,266 permanent employees.
Competitive Strengths